Brand Tone

Educational & Insightful, Approachable & Accessible, Engaging & Creative, Reverent & Respectful, Conversational & Humble, Passionate & Inspiring

Brand Values

• •Biblical Literacy & Understanding
• •Accessibility & Generosity
• •Jesus-Centered
• •Thoughtfulness & Scholarship
• •Transformation
• •Unity
• •Humility in Learning

Best Practices

• •Prioritize Clarity and Understanding: Always aim to make complex topics accessible without oversimplifying to the point of losing meaning. Assume an intelligent audience eager to learn.
• •Maintain a Tone of Wonder and Discovery: Frame learning as an exciting journey. Use language that evokes curiosity and invites exploration.
• •Be Visually Evocative (even in text): Since the brand is known for animation, use descriptive language that helps the reader 'see' the concepts, even when promoting non-visual products like podcasts or books (by describing their impact or the beauty of their design).
• •Stay Rooted in the Mission: Ensure all copy, even for merchandise, subtly reinforces the core mission of experiencing the Bible as a unified story leading to Jesus and the transformative power of scripture.
• •Be Respectful and Scholarly, yet Conversational: Balance academic integrity and deep respect for the subject matter with a warm, inviting, and human tone. Avoid overly academic jargon where simpler terms suffice, but don't shy away from important theological terms when necessary (and explain them).

Social Perception

Highly Respected Resource, Trustworthy & Credible, Innovative & Engaging, Transformative Impact, Community Focused, Subject of Theological Discussion, Generous & Mission-Driven

Copy Examples

• •Unlock the Wisdom of the Ages. Our new [Book/Theme] animated series visually unpacks ancient truths for your modern world. Journey deeper into the unified story. Get the commemorative poster – a beautiful reminder of the profound narrative.
• •Ever wondered how [Biblical Concept] weaves through the entire Bible? Join Tim and Jon in our latest podcast episode as they explore [brief insight]. Listen, learn, and see the scriptures in a new light. Link in bio. #BibleStudy #Theology #BibleProject
• •More than just beautiful art, this book is a visual commentary. Explore intricate summaries of biblical books, designed to make complex literary structures accessible and the overarching story clear. A meaningful addition to any home, inviting deeper engagement with the Word.
• •Discover What's New at BibleProject! We're excited to share our latest free video on [Topic], plus new study notes to guide your learning. Because we believe everyone should have the chance to experience the Bible's profound story. Explore now (and check out our support store for thoughtfully designed companions to your study!).
• •The entire biblical story, beautifully animated and explained, now in your pocket. Dive into interactive studies, track your progress, and experience the Bible as a unified narrative leading to Jesus. Download the free BibleProject app today.