Brand Tone

Emotional & Sentimental, Personal & Caring, Appreciative & Celebratory, Quality-Oriented

Brand Values

• •Love for Pets
• •Personalization & Uniqueness
• •Customer Satisfaction
• •Artistic Quality
• •Memorialization & Lasting Memories

Best Practices

• •Embrace Emotional Language: Use words that evoke feelings of love, joy, companionship, and comfort. Focus on the 'why' behind the purchase – the emotional connection.
• •Highlight Personalization and Uniqueness: Consistently emphasize that each piece is custom-made and one-of-a-kind, reflecting the individual pet's character. Use phrases like 'your pet's unique spirit,' 'tailor-made for you,' 'as special as they are.'
• •Show, Don't Just Tell, Quality: Instead of just saying 'high quality,' describe the process (e.g., 'hand-drawn by dedicated artists,' 'premium materials,' 'attention to every detail') to build trust and convey craftsmanship.
• •Focus on the 'Cherished Memory' Aspect: Position products not just as items, but as ways to preserve precious memories, celebrate milestones, or create lasting tributes.
• •Maintain a Caring and Supportive Voice: Ensure all communication, from website copy to customer service interactions, is empathetic, understanding, and focused on customer satisfaction, reinforcing the 'unlimited revisions' and guarantee. Use a warm, approachable, and reassuring tone.

Social Perception

The general market for custom pet products is perceived positively. Customers who buy such items often share them as gifts and express high emotional satisfaction. They value the uniqueness and the ability to have a tangible representation of their beloved pets. The lack of a strong, visible social media presence means Viknik is likely missing out on significant community engagement and brand advocacy opportunities.

Copy Examples

• •Headline: Capture Their Paw-fect Personality Forever. Body: Your beloved companion is more than just a pet; they're family. At Viknik, our artists lovingly hand-draw every whisker and wag, creating a unique masterpiece that celebrates their spirit. Immortalize your furry friend with a custom portrait you'll cherish for a lifetime. Upload your photo today for a truly special keepsake.
• •Headline: The Most Heartwarming Gift for Pet Lovers. Body: Searching for a gift that speaks volumes? Imagine their joy unwrapping a stunning, custom-made portrait of their cherished pet. Viknik transforms treasured photos into beautiful art, perfect for birthdays, holidays, or just because. Give a gift that wags, purrs, and warms the heart.
• •Headline: From Photo to Forever Artwork: Your Pet, Our Passion. Body: We believe every pet deserves to be a star. Our dedicated artists pour their hearts into creating detailed, lifelike portraits that showcase your pet’s unique charm. With unlimited revisions and a 100% satisfaction guarantee, we’re committed to making your Viknik portrait an artwork you’ll adore.
• •Headline: Keep Their Memory Alive and Close. Body: The love for a pet is timeless. Whether celebrating their life or honoring their memory, a custom Viknik portrait offers a beautiful way to keep them by your side. Let us help you create a touching tribute that captures their essence and brings comfort every day.
• •Headline: More Than Just a Portrait – It’s a Viknik. Body: Why settle for ordinary? At Viknik, we don't just create pet portraits; we craft heirlooms. Using your favorite photos, our artists meticulously hand-draw unique pieces that reflect the soul of your pet. Experience the Viknik difference and turn your cherished memories into timeless art.