Brand Tone

Nurturing & Empowering, Authentic & Sincere, Conscious & Responsible, Gentle & Approachable

Brand Values

• •Natural Purity
• •Sustainability & Environmental Responsibility
• •Authenticity & Self-Acceptance
• •Cruelty-Free & Vegan
• •Customer-Centricity & Empowerment
• •Inspired by Nature (Mediterranean)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (nurturing, authentic, conscious), key messaging points, "do's and don'ts" for language, and preferred terminology (e.g., "eco-certified" vs. just "natural").
• •Emphasize Storytelling: Weave the founder's story and the inspiration behind the brand into communications. This builds authenticity and emotional connection.
• •Highlight Core Values Consistently: Regularly reinforce values like natural ingredients, sustainability (tree planting, recycled packaging), vegan, cruelty-free, and Mediterranean inspiration in product descriptions, social media, and ads.
• •Use Inclusive and Empowering Language: Focus on well-being, self-acceptance, and the joy of a skincare ritual, rather than solely on "fixing" flaws. Language should be gentle, supportive, and positive.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy aligns with the visual aesthetics of the website and social media (clean, natural, calming). All elements should tell the same brand story.

Social Perception

Positive (among direct customers), Emerging Brand Awareness, Potential for Confusion

Copy Examples

• •Meet your skin's new best friend. ✨ Our Radiance Serum, lovingly crafted with Mediterranean botanicals, is your daily drop of sunshine. Pure, potent, and always kind to your skin and our planet. Embrace your natural glow. #TerreDeMar #NaturalSkincare #EcoCertified #VeganBeauty #EmbraceYourBeauty
• •From a mother's heart to your skincare ritual. ❤️ At Terre de Mar, we believe in beauty that's more than skin deep. Founded on the desire for safe, natural solutions, we're committed to eco-certified ingredients, sustainable practices, and empowering you to love the skin you're in. Join our movement towards authentic, conscious beauty. We plant a tree for every purchase! 🌳 Learn more: [Link to About Us page] #TerreDeMar #ConsciousBeauty #SustainableSkincare #FamilyRun #MadeInEurope
• •Nourish Your Skin, Nurture the Earth: Discover Your Personalized Terre de Mar Ritual + A Gift For You.
• •Wrap your skin in the gentle embrace of the Mediterranean. Our [Product Name] moisturizer, rich in [Key Ingredient 1] and [Key Ingredient 2], deeply hydrates and soothes, revealing a naturally radiant complexion. EcoCert certified, vegan, and lovingly made in Europe. Because your skin, and our world, deserve the purest care.
• •My journey to creating Terre de Mar started with a simple need for skincare I could trust. 🙏 Now, I'm so proud to share these eco-certified, vegan goodies with you! Let's embrace our perfectly imperfect selves together! What are your biggest skincare questions? Ask me below! 👇 #TerreDeMar #FounderStory #VeganSkincare #EcoCert #AskMeAnything #SupportSmallBiz