Brand Tone

Artisanal & Passionate, Elegant & Sophisticated, Authentic & Transparent, Customer-centric & Appreciative, Descriptive & Detail-Oriented

Brand Values

• •Quality Craftsmanship
• •Authenticity
• •Timeless Design
• •Durability & Longevity
• •Passion for the Craft
• •Customer Satisfaction

Best Practices

• •Emphasize "Handmade" and "Genuine Leather" Consistently: These are core differentiators. Weave them naturally into product descriptions, social media posts, and any brand storytelling. Use evocative language to describe the feel, scent, and aging process of the leather.
• •Tell the Story Behind the Craft: Share insights into the leatherworking process, the sourcing of materials (if appropriate), or the inspiration behind designs. This reinforces the artisanal value and connects with customers on a deeper level.
• •Maintain a Visually Cohesive and Elegant Aesthetic: Ensure that all imagery (product photos, social media visuals) aligns with the sophisticated and high-quality perception of the brand. Good lighting, clean backgrounds, and attention to detail in photography are crucial.
• •Engage with Authenticity and Warmth: When responding to comments or inquiries, maintain a friendly, helpful, and passionate tone. Show genuine appreciation for customer interest and feedback. Avoid overly corporate or impersonal language.
• •Focus on Timelessness and Durability: In your copy, highlight how Evaroje products are not just for a season but are designed to last, to become cherished items that gain character over time. This appeals to customers seeking value and sustainability over fast fashion.

Social Perception

High-Quality & Premium, Stylish & Unique, Trustworthy, Artisanal & Special, Aspirational yet Accessible

Copy Examples

• •Meet the ‘Elena’ Tote – where timeless design meets the soulful touch of handmade craftsmanship. Crafted from full-grain Tuscan leather, its rich texture and enduring strength are a testament to the art of slow fashion. Ready to accompany you on every journey, for years to come. ✨ #EvarojeLeather #HandmadeLuxury #LeatherTote #TimelessStyle #ArtisanMade
• •Tired of fleeting trends? At Evaroje Leather, we believe in pieces that tell a story. Each bag and accessory is meticulously handcrafted from the finest genuine leather, designed to age beautifully and become a true companion. Discover the difference passion makes. Shop our collection today.
• •More than just a wallet, this is a pocket-sized piece of artistry. Feel the supple strength of hand-selected genuine leather, stitched with precision by our skilled artisans. Designed for both elegance and everyday practicality, it’s an investment in quality that you'll appreciate with every touch.
• •Evaroje began with a simple passion: the enduring beauty of leather and the timeless art of creating by hand. We don't just make bags; we pour our dedication into every cut, every stitch, ensuring each piece carries a mark of authenticity and a promise of lasting quality. It’s more than a product, it’s a piece of our story, shared with you.
• •Discover the unique character of handcrafted leather. For a limited time, explore our curated Artisan Collection, featuring timeless designs brought to life with meticulous care and the finest genuine leather...