Brand Tone

Authentic, Passionate, Quality-Conscious, Pure, Traditional, Respectful, Customer-Oriented, Informative

Brand Values

• •Quality: Delivering the best Portuguese olive oil, produced with care and rich in flavor.
• •Authenticity: Providing pure Portuguese extra virgin olive oil, 100% natural and full of flavor. The connection to origin and family tradition underpins this.
• •Sustainability & Fairness: Working with fair prices so farmers and customers can benefit from sustainable agriculture and fair trade. They also emphasize producing with responsibility towards nature.
• •Customer Satisfaction: Implied through offering a range of products to meet customer wishes and highlighting positive customer feedback.

Best Practices

• •Emphasize Heritage & Story: Consistently weave in the narrative of family tradition and the Portuguese origin to reinforce authenticity.
• •Highlight Purity & Quality: Always use terms like "100% pure," "extra virgin," "cold-pressed," and "natural" when describing the product to underscore its premium nature.
• •Let the passion for quality shine through.
• •Be Transparent & Informative: Clearly communicate the production process, the benefits of the oil (e.g., why ceramic bottles are used), and your commitment to fair and sustainable practices.
• •Maintain consistency in tone and messaging across all platforms and touchpoints.

Social Perception

Customers are likely to appreciate the connection to Portuguese tradition, family involvement, and the emphasis on purity and natural production methods. The offering of stylish ceramic bottles suggests an appeal to consumers who value aesthetics and product protection. The commitment to fair practices and sustainability may resonate with ethically-minded consumers.

Copy Examples

• •Experience the pure taste of nature. #SardiaOil #PortugueseOliveOil #ExtraVirgin #PureGoodness
• •Sardia Extra Virgin Olive Oil is unfiltered and lovingly produced to bring the true essence of Portugal to your kitchen.
• •We invite you to taste the difference that dedication makes.
• •Experience authentic extra virgin olive oil, sustainably sourced and fairly traded.
• •Our olive oil has been produced with care and skill by our family for generations.