Brand Tone

Informative & Educational, Modern & Approachable, Nature & Purity, Science & Efficacy

Brand Values

• •Nature
• •Science
• •Wellness
• •Efficacy
• •Innovation

Best Practices

• •Avoid overly technical jargon where possible or explain it simply.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure that the tone of the copy aligns with the visual branding (colors, imagery, design) across all platforms for a cohesive brand experience.
• •Understand their language and concerns to refine your messaging, ensuring it remains relevant and engaging without losing the foundational brand voice.
• •Clearly communicate the specific benefits of each product (Focus, Sleep, Immunity).
• •Highlight the 'Powered by Nature, Perfected by Science' approach in all communications.

Social Perception

Innovative: Offering traditional remedies in a modern, accessible format. Consumers are often drawn to these products for their natural health benefits and convenience.

Copy Examples

• •Unlock your potential with Wibe Flavor's Focus gummies, powered by natural mushrooms and perfected by science for enhanced cognitive function.
• •Experience restful sleep with Wibe Flavor's Sleep gummies, a natural blend designed to help you unwind and wake up refreshed.
• •Boost your immune system with Wibe Flavor's Immunity gummies, packed with natural mushroom extracts for a daily dose of wellness.
• •Wibe Flavor: Your daily dose of wellness, naturally powered and scientifically perfected.
• •Discover the power of functional mushrooms with Wibe Flavor. Enhance your focus, improve your sleep, and strengthen your immunity, naturally.