Brand Tone

Informative & Educational, Health-Conscious & Aspirational, Modern & Tech-Forward, Confident & Reassuring

Brand Values

• •Health & Wellness
• •Quality & Innovation
• •Scientific Backing
• •Transparency (implied)
• •Lifestyle Enhancement

Best Practices

• •Focus on Benefits, Support with Features: Lead with how the product improves the customer's life (e.g., "boosts energy," "improves recovery") and then support these claims with features (e.g., "high PPB," "SPE/PEM technology").
• •Emphasize scientific backing where possible, citing studies or expert opinions to build credibility.
• •Highlight the quality and innovation of the product, focusing on medical-grade materials and advanced technology.
• •Position the product as a lifestyle enhancer, not just a water bottle.
• •Address skepticism by providing clear, concise information about the benefits of hydrogen water.

Social Perception

To be perceived as a reliable and innovative brand that provides a high-quality product that contributes to improved health and well-being, despite existing skepticism in the hydrogen water market.

Copy Examples

• •It’s more than water; it’s your daily wellness ritual.
• •Experience the difference quality and innovation make to your vitality.
• •Our hydrogen-rich water supports cellular health, giving you the sustained energy you need to conquer your day.
• •Portable, rechargeable, and designed to last.
• •Why just hydrate when you can #Hydrozenate?