Brand Tone

aspirational, artistic, and mindful

Brand Values

• •Creativity & Artistry
• •Community & Connection
• •Quality & Craftsmanship
• •Diversity & Harmony
• •Authenticity & Storytelling
• •Timeless Elegance & Simplicity

Best Practices

• •Emphasize Storytelling: Always connect products back to the brand's narrative of diversity, creativity, and community. Use evocative language that paints a picture.
• •Highlight Quality and Origin: Consistently mention the European craftsmanship, quality materials, and the 'made in Portugal' aspect to reinforce the brand's commitment to excellence and durability.
• •Maintain an Artistic and Elevated Vocabulary: Use words that reflect sophistication, artistry, and thoughtfulness. Avoid overly casual slang unless it specifically ties into the 'street culture' aspect in a curated way.
• •Speak to Shared Values: Address the customer as someone who appreciates diversity, creativity, and authentic connections, reinforcing the idea that wearing HOLOGRAM® is an alignment with these values.
• •Visual and Textual Harmony: Ensure that the tone of the copy is consistently reflected in the brand's visual identity across all platforms – clean, artistic, and showcasing the quality and design of the apparel.

Social Perception

HOLOGRAM® is likely perceived as a thoughtful, art-driven fashion label that values quality and storytelling over fast fashion trends. It appeals to a consumer who appreciates craftsmanship, understated luxury with street sensibility, and a brand with a deeper message about diversity and community. The emphasis on European production and quality materials positions it as a premium brand.

Copy Examples

• •HOLOGRAM®: Where street-born energy meets timeless craftsmanship. Discover apparel that tells a story of diversity, creativity, and the beauty of human connection. Wear the narrative.
• •Introducing Summer 25. A canvas of light and texture, inspired by Mediterranean ease. Linen and cotton, meticulously crafted in Portugal, for a season of effortless elegance. Embrace the art of summer with HOLOGRAM®.
• •Beyond the seams, lies a story of tradition. Each HOLOGRAM® piece is born from the skilled hands of artisans in family workshops, a testament to quality designed to endure. Feel the difference of true craftsmanship.
• •Creativity thrives in connection. Our space in Poitiers is more than a showroom; it's where stories unfold and ideas converge. Join the HOLOGRAM® community and explore the art of shared inspiration.
• •The [Product Name] T-Shirt: More than just a garment, it’s a statement. Woven with the spirit of the 90s and the mark of modern design, it’s a symbol for those who find strength in diversity. Define your style. Share your vision.