Brand Tone

Passionate & Enthusiastic, Authentic & Personal, Expert & Informative, Community-Oriented, Faith-Inspired

Brand Values

• •Quality Craftsmanship
• •Customization & Personalization
• •Effectiveness & Performance
• •Faith & Integrity
• •Customer Focus & Support
• •Resilience & Dedication

Best Practices

• •Embrace Authenticity: Always reflect the genuine passion for fishing and the personal story/faith of the founder. Avoid overly corporate or generic language.
• •Highlight Craftsmanship & Customization: Consistently emphasize the "hand-made," "hand-tied," and "custom" aspects, as these are key differentiators.
• •Speak the Angler's Language: Use terminology and address pain points that are relatable to bass anglers (e.g., specific techniques, conditions, lure performance).
• •Maintain a Helpful and Passionate Voice: Whether it's product descriptions, social media posts, or customer service, the tone should be enthusiastic, supportive, and eager to help fellow anglers succeed.
• •Integrate Values Subtly (or Overtly Where Appropriate): While the faith aspect is a strong part of the "About Us," decide on the subtlety for product-focused copy. Quality, performance, and dedication can be communicated universally, with deeper values shining through in brand storytelling. The unique tying process tied to faith could be a unique selling point if communicated effectively.

Social Perception

Positive, Trusted, Niche Specialist, Supportive of the Fishing Community

Copy Examples

• •Hand-Tied. Faith-Inspired. Fish-Tested. At 911CustomLures, every lure is more than just bait; it's a piece of dedication, crafted with prayer and proven on the water. Get the custom advantage.
• •Your Waters. Your Specs. Our Craftsmanship. Stop searching for the perfect lure and let us build it for you. From hook size to skirt color, 911CustomLures delivers tournament-grade, personalized performance to help you land more giants.
• •Built with Purpose, For Your Passion. As a retired paramedic, I know the importance of reliability. That's why each 911CustomLure is meticulously hand-tied and field-tested to ensure it performs when it matters most. Fish with confidence. Fish with 911.
• •The Difference is in the Details (And the Catch). From the precise number of wraps securing the skirt to the quality of each component, our faith and experience are poured into every lure. Experience the 911CustomLures difference on your next cast.
• •More Than Custom. It's a Calling. We believe in creating the best possible lures to help you connect with the peace of the water and the thrill of the catch. Let 911CustomLures be part of your story.