Brand Tone

Helpful, Informative, Community-Oriented, Engaging, Accessible, Welcoming, Enthusiastic, and Passionate

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Empowerment & Self-Expression
• •Variety & Comprehensiveness
• •Health-Focused (Hair)
• •Ethical Considerations (Cruelty-Free, Eco-Friendly)
• •Accessibility & Affordability

Best Practices

• •Maintain a friendly and approachable tone in all communications.
• •Emphasize the quality and ethical sourcing (cruelty-free, eco-friendly) of products.
• •Highlight the brand's commitment to customer satisfaction and knowledgeable service.
• •Showcase the variety of products and services offered, catering to diverse beauty needs.
• •Promote the brand's connection to the local community and its support for healthy natural hair.

Social Perception

A local go-to beauty destination known for its resourceful and trendy offerings, support for healthy natural hair, positive in-store experience, and community connection as a Black-owned business.

Copy Examples

• •Welcome to BeJulz Beauty Supply! Your one-stop shop for all things beauty in Tamarac, FL. Open 7 days a week with daily specials!
• •Time to treat yourself! Come explore our wide selection of high-quality wigs, hair extensions, and styling products.
• •Promoting healthy natural hair is our passion. Discover our cruelty-free and eco-friendly products designed to nourish and revitalize your hair.
• •Need a retwist? Our knowledgeable staff is here to help you embrace your unique radiance. Book your appointment today!
• •We're more than just a beauty supply store; we're a community. Follow us on TikTok for the latest trends, restock alerts, and exclusive deals. #blackowned #beautysupplystore