Brand Tone

Passionate, Elegant, Authentic, Conscious, Approachable, Warm

Brand Values

• •Heritage Preservation
• •Artisanal Craftsmanship & Quality
• •Timeless Elegance
• •Sustainability & Ethical Production
• •Storytelling through Fashion
• •Authenticity
• •Community/Family

Best Practices

• •Highlight the Indonesian heritage and the story behind each piece.
• •Emphasize the quality and craftsmanship of the artisanal work.
• •Use elegant and timeless language to reflect the brand's aesthetic.
• •Showcase the brand's commitment to sustainability and ethical production.
• •Maintain a warm and welcoming tone, fostering a sense of community.

Social Perception

High-quality, Thoughtful, Culturally connected, Personal, Sustainable, Ethically-minded

Copy Examples

• •Discover the timeless beauty of Indonesian Batik, handcrafted with love and heritage.
• •Experience the artistry of slow fashion with our ethically sourced and sustainably made pieces.
• •From our family to yours, welcome to Mutiara Heritage, where tradition meets modern elegance.
• •Each piece tells a story of Indonesian culture, meticulously crafted for enduring style and quality.
• •Embrace sustainable style with our collection of timeless designs, inspired by the beauty of 'mutiara' (pearls).