Brand Tone

Feminine & Stylish, Approachable & Passionate, Helpful & Informative, Quality-Oriented

Brand Values

• •Beauty & Self-Expression
• •Quality
• •Customer Satisfaction
• •Convenience
• •Passion for Beauty

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (e.g., feminine, approachable, stylish, quality-focused), key messaging points, and even words to use/avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The language and references for a young, trendy audience might differ from those for a more mature, classic-style-oriented group. Tailor the approachable yet stylish tone accordingly.
• •Emphasize Benefits, Not Just Features: Instead of just saying "durable nails," explain the benefit: "Enjoy long-lasting, beautiful nails that keep up with your busy life without chipping." This reinforces the values of quality and convenience.
• •Tell Your Story (Subtly or Overtly): Weave in the passion for beauty and commitment to customer satisfaction in your communications. An "About Us" page is crucial, but this ethos can also come through in product descriptions and social media captions.
• •Maintain Consistency Across All Platforms: Whether it's the website, Instagram, emails, or any future platforms, the tone should feel familiar and cohesive. This builds brand recognition and trust. Regularly review content to ensure it aligns with the established voice.

Social Perception

Emerging/Niche Brand, Positive (Assumed from Brand Presentation), Potentially Confused

Copy Examples

• •✨ Fresh set, fresh vibe! ✨ Introducing our new 'Dreamscape' press-on collection. Get salon-worthy nails in minutes, because you deserve to sparkle every day. Which design is calling your name? #BeautyByElodie #PressOnNails #NailArt #EasyNails #NewCollection
• •Crafted with passion and an eye for detail, our 'Midnight Bloom' press-on nails offer a touch of elegance for any occasion. Made from high-quality materials for a comfortable fit and lasting wear, achieving your perfect manicure at home has never been easier or more beautiful. We're committed to bringing you quality you can feel. #PressOnPerfection #LuxuryNails #DIYManicure
• •Tired of chipped polish and expensive salon visits? 👋 Say hello to flawless nails in a flash with Beauty by Elodie! Our stunning press-on nails are designed for the modern woman who values style, quality, and her precious time. Shop now and discover your new favorite accessory! 👉 [Link to website] #BeautyHacks #PressOns #NailGameStrong
• •At Beauty by Elodie, we believe that feeling beautiful shouldn't be a hassle. That's why we pour our passion for beauty and commitment to quality into every set of press-on nails we create. Get ready to transform your look with confidence! Explore our bestsellers this week.
• •Q&A Time! 💅 Got questions about our press-on nails? Application tips? Sizing? Ask away! Elodie is here to help you achieve your dream nails! #AskElodie #BeautyTips #PressNailPro