Brand Tone

Conscious & Caring, Gift-Oriented & Joyful, Elegant & Serene

Brand Values

• •Natural & Healthy Living
• •Quality & Longevity
• •Joy & Well-being
• •Thoughtful Gifting
• •Craftsmanship/Handmade
• •Eco-Friendliness/Sustainability

Best Practices

• •Use terms like '100% natural ingredients,' 'plant-based,' 'cruelty-free,' 'pure soy wax.'
• •Focus on Sensory Experience and Emotion: Describe the scents, the quality of light, and the feelings the candles evoke (e.g., 'cozy,' 'relaxing,' 'joyful,' 'serene,' 'calming').
• •Highlight Longevity and Quality: Mention the long burn time as a key benefit, reinforcing value for money and lasting enjoyment.
• •Promote the Gifting Angle: Regularly suggest the candles as ideal gifts for various occasions, emphasizing thoughtfulness and the joy of giving/receiving.
• •The 'Luna' name lends itself to a touch of elegance and mystique which can be reflected in word choice.

Social Perception

Ethical & Responsible, Providers of Comfort & Relaxation, Artisanal & Unique

Copy Examples

• •Experience long-lasting joy with our Luna Candle, the ideal gift for every occasion.
• •Crafted with 100% natural soy wax and essential oils for a serene and healthy ambiance.
• •Our vegan candles, handmade with care, offer up to 80 hours of comforting light.
• •Give the gift of tranquility with Luna Candles, designed for relaxation and well-being.
• •Discover the enchanting glow of Luna Candles, made with eco-friendly practices for a sustainable lifestyle.