Brand Tone

Helpful and Accommodating, Professional yet Approachable, Community-Focused/Local, Reliable and Quality-Driven, Slightly Humorous/Personable (in local context)

Brand Values

• •Customer Satisfaction
• •Quality
• •Versatility/Comprehensiveness
• •Customization
• •Reliability and Responsiveness
• •Community Support

Best Practices

• •Prioritize "Helpful" Language: Use phrases like "We can help you with," "Let us handle," "We're here to support," and focus on solutions rather than just listing services. Frame offerings around customer benefits.
• •Maintain Professionalism with a Personal Touch: While showcasing expertise and quality, avoid overly corporate or jargon-filled language. Keep sentences clear, concise, and friendly. Incorporate local references or community news where appropriate and authentic.
• •Showcase, Don't Just Tell, Your Values: Instead of just saying "we value quality," describe *how* you achieve it (e.g., "Our advanced printing technology ensures vibrant colors and sharp details on every project"). Share customer success stories that highlight your values in action.
• •Be Responsive and Engaging: Mirror the positive customer service experiences in your online communication. Respond to comments and messages promptly and with the same helpful, approachable tone.
• •Develop a "Voice Guide" for Internal Use: Briefly document the key elements of your brand tone (e.g., Helpful, Professional, Approachable, Community-Focused, Reliable) with examples of "do" and "don't" phrases. This ensures anyone creating content stays consistent. Include the fun, personable elements like the office pets where appropriate for a local feel.

Social Perception

Highly Positive, Trustworthy and Reliable, Good Value, Supportive of Local Community, Knowledgeable and Helpful

Copy Examples

• •Headline: Your Vision, Printed. Quality You Can Trust, Service You'll Love. Body: At 904 Printing, we're more than just ink on paper; we're your partners in bringing ideas to life. From vibrant flyers that pop to professional business cards that impress, our team is dedicated to delivering top-quality printing with a friendly touch. Got a custom project? We love a challenge!
• •Social Media Post (Image: Team photo or shop interior with pets): Meet the 904 Printing family (including our furry HR Director, Bubbas, and top Sales Dog, Shadow!). We're passionate about print and proud to serve the [Your Town/Jacksonville] community. Swing by with your next project – we’re here to make it happen! #904Printing #LocalBusiness #CustomPrint
• •Website "About Us" Snippet: We believe great printing starts with great relationships. As your local Orange Park print shop, 904 Printing combines cutting-edge technology with a commitment to personal service. Whether you're a startup, an established business, or planning an event, we provide the quality and support you need to shine.
• •Promotional Email Subject: Don't Just Print It, 904 Print It! Quality & Care in Every Order. Body: Looking for standout banners, crisp brochures, or unique custom apparel? 904 Printing offers a full suite of services with the quality your projects deserve and the friendly expertise you expect from a neighbor. Let's create something amazing together!
• •Customer Testimonial Showcase Intro: We're blushing! Our customers say it best. At 904 Printing, making you happy with stunning print work is our top priority. See why our community trusts us for everything from business essentials to creative custom projects.