Brand Tone

Authentic, Nurturing & Caring, Earthy & Natural, Informative & Educational, Passionate & Proud, Approachable & Personal

Brand Values

• •Purity
• •Tradition
• •Nature & Sustainability
• •Handcrafted Quality
• •Wellness & Health
• •Transparency
• •Efficacy

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., authentic, nurturing, earthy), including do's and don'ts, and share it with anyone creating content.
• •Immerse in the Brand Story: Regularly revisit "Our Story," the farm's ethos, and the principles of Ayurveda. Let these core elements naturally infuse the language.
• •Focus on Sensory Language: Use words that evoke the smells, textures, and feelings associated with natural ingredients, farming, and gentle care (e.g., "velvety lather," "earthy aroma," "sun-kissed herbs").
• •Prioritize "We" and "You" but with Authenticity: Speak directly to the customer ("you") while sharing the brand's collective passion and process ("we"), ensuring it feels genuine and not overly corporate.
• •Review and Refine: Regularly audit existing and new copy across all platforms (website, social media, emails, ads) to ensure it aligns with the defined tone and values. Solicit feedback if possible.

Social Perception

Trusted Source for Natural Products, Gentle and Effective, Authentically Connected to Nature, Artisanal and High Quality, Ethical & Mindful Choice, Personal and Caring Brand

Copy Examples

• •Nourish your skin with the earth's goodness. Our [Soap Name] is handcrafted with fresh botanicals from the Kasutam farm and pure Ayurvedic wisdom. Experience a gentle cleanse that soothes, heals, and leaves you feeling purely radiant. Straight from our soil, to your soul.
• •Harvest day at Kasutam Farm! ✨ These vibrant [Herb Name] are destined for our next batch of [Product Name]. We believe in the potent power of nature, grown with love and transformed by hand into pure nourishment for your skin. What natural ingredients does your skin adore? #KasutamFarm #FarmToSkin #AyurvedicBeauty #HandmadeWithLove #PureIngredients
• •At Kasutam, we don't just make products; we cultivate well-being. Rooted in ancient Ayurvedic traditions and nurtured by the bounty of our own farm, every creation is a promise of purity and gentle care. Discover the difference that truly natural, handcrafted goodness can make for your daily ritual.
• •Kasutam began with a simple belief: nature provides everything we need for true wellness. From our sun-drenched fields to your home, we pour our passion for purity and Ayurvedic heritage into every bar of soap, every bottle of oil. It’s more than skincare; it’s a connection to the earth, handcrafted with integrity.
• •Tired of harsh chemicals? Embrace the gentle touch of Kasutam. Farm-fresh, Ayurvedic, purely you. Shop our handcrafted collection today and feel the difference nature makes.