Brand Tone

Authentic, eco-conscious, aspirational, and quality-focused

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Eco-Friendliness
• •Customer Satisfaction
• •Cultural Heritage
• •Authenticity

Best Practices

• •Highlight the handmade aspect of the products while managing expectations about slight variations.
• •Emphasize eco-friendly practices and sustainable materials like olive wood.
• •Showcase the cultural heritage behind Tunisian crafts.
• •Ensure customer service aligns with the stated priority of customer satisfaction.
• •Use lifestyle-oriented imagery and descriptions to convey the aspirational aspect of owning Darido products.

Social Perception

Perceived as a brand offering high-quality, handcrafted goods with a focus on sustainability and cultural heritage, while managing expectations regarding slight inconsistencies inherent in handmade items.

Copy Examples

• •Experience the Darido difference – it’s best when it’s handmade.
• •Join us on our journey to a more beautiful and responsible home.
• •Discover our collection of handmade olive wood kitchenware, crafted with sustainability in mind.
• •Elevate your home with ethically-sourced Tunisian handicrafts.
• •Embrace the beauty of imperfection with our unique, handmade products.