Brand Tone

Authentic, trustworthy, appreciative, direct, informative, and community-focused, conveying pride in veteran origins and a genuine desire to provide a superior product.

Brand Values

• •Quality
• •Authenticity
• •Service
• •Craftsmanship

Best Practices

• •Lead with the "Why": Always circle back to the founder's story. Whether in an ad, social post, or "About Us" page, the veteran-owned, problem-solving origin is your most authentic asset. Use it to build connection and trust.
• •Emphasize "Handcrafted Quality" over "Cheap": Your brand's value is in its craftsmanship. Use descriptive words like "meticulously blended," "small-batch," and "premium natural ingredients" to justify the price point and reinforce quality. Avoid discount-focused language.
• •Maintain a Tone of Appreciative Confidence": Be confident in your product's quality but remain humble and grateful for your customer base. Use phrases like "Thank you for your support," "We're proud to offer," and "Built for those who demand the best."
• •Educate, Don't Just Sell": Create content that explains the benefits of your specific natural ingredients. This positions the brand as a knowledgeable expert and reinforces the value of quality. Short posts or videos on "Why we use Jojoba Oil" can build immense trust.
• •Ensure Visual and Textual Cohesion": Your rugged, clean, and professional visual identity must be matched by your copy. The language should be direct, strong, and uncluttered. Avoid slang, memes, or overly casual language that would clash with the brand's mature and trustworthy image.

Social Perception

Perceived as a high-quality, niche, and reliable brand within men's grooming. The "Veteran Owned" aspect fosters trust and support for a small, mission-driven business. Clear, professional branding and consistent messaging project reliability and expertise.

Copy Examples

• •Engineered for excellence. Inspired by nature. Our beard oil is handcrafted in small batches to ensure every single bottle meets our standards. Made with all-natural ingredients because your beard deserves better. #903inc #BeardOil #VeteranOwned #HandcraftedGrooming #NaturalIngredients
• •From Service to Skincare. As a veteran, I know the importance of reliable gear. When I couldn't find beard care that worked for my sensitive skin, I made my own. 903inc is built on a mission of quality and authenticity. Experience the difference of handcrafted, veteran-owned beard care. Shop the collection now.
• •Honor Your Beard. Handcrafted, Small-Batch Grooming. Veteran Owned & Operated.
• •A Note from Our Founder. When I started 903inc, it was about solving a personal problem. Today, it’s about building a community. Thank you for putting your trust in our products. We're proud to serve you with the highest quality, all-natural beard care, made right here with pride. As a thank you, enjoy 15% off your next order with code: LOYALTY15
• •Tame the wild. Our Beard Balm provides the perfect balance of hold and hydration. Handcrafted with a blend of natural shea butter, beeswax, and essential oils, it styles stray hairs and deeply conditions your beard and the skin underneath. No compromises. Just quality results.