Brand Tone

Friendly and Approachable, Trendy and Youthful, Inspiring and Positive, Personal and Genuine

Brand Values

• •Affordability
• •Style & Trendiness
• •Quality (relative to price)
• •Personal Connection/Family
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Embrace the "Mother-Daughter" Story: Consistently weave the personal, family-run aspect into communications. Phrases like "Handpicked by Ine & Fien," "Our mother-daughter promise," or "From our family to your wardrobe" reinforce this unique selling proposition and build warmth.
• •Keep it Friendly and Conversational: Use a welcoming, approachable style. Address the audience directly (e.g., "you," "your"). Incorporate positive language and emojis where appropriate (especially on social media) to maintain a light, cheerful feel. Avoid overly formal or corporate jargon.
• •Highlight "Trendy & Affordable": These are key pillars of the brand. Ensure that copy frequently reminds customers of the stylish, up-to-date nature of the clothing and its accessible price point. Use words like "latest," "new," "on-trend," alongside "value," "smart find," "great price."
• •Focus on the "Feel Good" Factor: Connect the clothing to positive emotions. How will the customer *feel* wearing the items? Use descriptive words that evoke confidence, happiness, and comfort (e.g., "feel amazing," "your new happy dress," "effortlessly chic," "cozy comfort").
• •Maintain Visual and Linguistic Cohesion: While adapting slightly for different platforms (e.g., more emojis on Instagram/TikTok, slightly more descriptive on the website), ensure the core personality shines through. If using multiple languages, ensure the translation captures the same friendly and trendy tone, not just a literal word-for-word conversion. Regularly review content across all channels to ensure consistency.

Social Perception

Highly Positive, Trusted, Fashionable and Good Value, Personal and Caring

Copy Examples

• •✨ Hello sunshine! ✨ Spin into the new season with our latest dress, handpicked by Ine & Fien just for you! ☀️ Light, breezy, and oh-so-chic. Perfect for making those everyday moments feel special. Tap to shop your new favorite look! #SheAndMeStyle #NewCollection #MotherDaughterFinds #FeelGoodFashion #TrendyAndAffordable
• •Looking for that perfect outfit that’s both trendy and wallet-friendly? 🥰 At She & Me, mother-daughter team Ine & Fien personally select every piece to bring you fashion that makes you feel amazing! Discover our new arrivals online or visit our cozy store in Lier. Your next favorite look is waiting! #SheAndMe #Lier #AffordableFashion #StyleForHer #ShopLocalBelgium
• •She & Me: Trendy, Affordable Fashion. Personally Picked by Mother & Daughter. Feel good in every outfit!
• •💖 A Little Sparkle from She & Me + Fresh Styles Inside! *(Email Body Snippet):* Hi [Customer Name], Ine & Fien here! We've just added some gorgeous new pieces to our collection that we think you'll adore. From everyday essentials to standout styles, find your next 'feel good' outfit with us. Come see what's new!
• •OOTD vibes with this She & Me look! 🤩 Comfy, cute, and totally affordable. What do you think? 👇 #sheandmeshop #ootdinspo #fashiontiktok #belgianstyle #trendalert #motherdaughterapproved