Brand Tone

Aspirational yet Accessible, Knowledgeable & Curated, Direct & Product-Focused, Understated & Confident

Brand Values

• •Quality
• •Authenticity
• •Style
• •Customer Service
• •Curation

Best Practices

• •Focus on Quality & Authenticity: Always highlight the premium nature of the brands and the authenticity of the products. Use descriptive language that conveys craftsmanship and heritage where appropriate (e.g., "iconic," "heritage-inspired," "premium cotton").
• •Keep it Clear and Concise: Avoid overly elaborate or flowery language. Get straight to the point, describing the product, its benefits, and the brand it comes from. The current direct approach works well for the target audience.
• •Emphasize Brand Names: Customers are often searching for specific brands. Make sure brand names are prominent in product descriptions, social media posts, and ad copy. This reinforces the curated, multi-brand nature of the store.
• •Maintain a Confident and Knowledgeable Voice: Write as an expert in premium casual wear. This doesn't mean being aloof, but rather demonstrating an understanding of the products and the lifestyle they represent.
• •Visual-Copy Cohesion: Ensure the tone of the copy matches the high-quality, clean imagery used on the website and social media. If the images are sophisticated and product-focused, the copy should reflect that same level of professionalism and directness.

Social Perception

A specialist retailer for those interested in specific, well-regarded casual menswear brands. Customers likely perceive them as a reliable source for authentic items from brands like C.P. Company, Barbour, etc. They are likely seen as a straightforward, no-fuss online store for quality casualwear.

Copy Examples

• •Elevate your everyday. Casual Outfitters curates premium men's casual wear from iconic brands like C.P. Company and Barbour. Discover enduring style and quality that speaks for itself. Shop the collection.
• •The unmistakable Laurel Wreath. Fresh arrivals from Fred Perry have landed, including the timeless M3600 Piqué Polo. Authentic design, classic fit. Your wardrobe essential awaits.
• •Built to last. Styled for now. Carhartt WIP redefines workwear-inspired staples with contemporary fits and rugged durability. Explore chore coats, robust tees, and more at Casual Outfitters.
• •Transition into the new season with style. Our collection of Barbour jackets, Lyle & Scott knitwear, and essential layers offers warmth without compromising on your look. Prepare for cooler days.
• •Invest in pieces you'll wear for years. At Casual Outfitters, we believe in quality craftsmanship and timeless design. Find casual wear that's built for comfort, durability, and effortless style. Free UK delivery on orders over £75.