Brand Tone

Humorous & Playful, Enthusiastic & Passionate, Community-Oriented & Inclusive, Approachable & Casual, Slightly Irreverent & Edgy (but not offensive)

Brand Values

• •Fun & Enjoyment
• •Community
• •Quality & Performance
• •Individuality & Expression
• •Passion for Pickleball

Best Practices

• •Embrace the Humor: Don't be afraid to inject wit, puns, and playful language into all communications, from product descriptions to social media captions and customer service interactions.
• •Speak the Language of Pickleball: Use common pickleball slang and terminology authentically to resonate with the target audience (e.g., "dink," "kitchen," "banger," "ATP"). This shows you're part of the community.
• •Prioritize Engagement & Community: Write copy that encourages interaction. Ask questions, run polls, and respond to comments in a friendly, conversational, and humorous manner.
• •Stay True to the "Sweaty" but Fun Persona: While the name is "Sweaty Pickleball," balance the effort/intensity aspect with the overwhelming theme of fun and enjoyment. The "sweat" is a badge of honor from playing hard and having a good time.
• •Develop a Brand Voice Guide: Create a simple internal guide that outlines the key elements of the brand's tone (humorous, enthusiastic, community-focused, slightly irreverent) with do's and don'ts and examples, ensuring anyone writing for the brand can maintain consistency.

Social Perception

Positive & Engaging, Relatable, Distinctive, Community-Focused, Youthful & Energetic

Copy Examples

• •Ad for a New Paddle: "Warning: Our new 'Sweet Dinker' paddle may cause uncontrollable dinking, excessive winning, and an inflated ego. You've been warned. 😉 #TheSweatyPickleball #PickleballPaddle #DinkResponsibly"
• •Social Media Post (Apparel): "Look good, dink gooder. Our new line of 'Too Hot for the Kitchen' tees are here to make your opponents sweat (and maybe laugh a little). Shop link in bio! 🔥 #PickleballFashion #SweatyStyle #GetYourDinkOn"
• •Email Subject Line: "Your Pickleball Game is About to Get a Whole Lot Sweatier (and Funnier!)"
• •Product Description Snippet (for a vibrant paddle design): "Why blend in when you were born to stand out on the court? This paddle isn't just a piece of equipment; it's a personality statement. Get ready to serve looks and aces. #PickleballLife #PaddleArt"
• •Instagram Story Poll: "What's sweatier: A five-game thriller in the summer sun OR trying to explain the rules of pickleball to a newbie? 😂 Vote now! #PickleballProblems #TheSweatyPickle"