Brand Tone

Passionate, rebellious, energetic, and authentic

Brand Values

• •Individuality & Self-Expression
• •Authenticity
• •Passion for Music & Subculture
• •Rebellion & Non-Conformity

Best Practices

• •Share the inspiration behind designs (music, skate culture, rebellion).
• •Use strong, evocative language to convey passion and energy.
• •Highlight the individuality and self-expression that Zaslie clothing offers.
• •Stay true to the aesthetics and spirit of alternative subcultures.
• •Showcase the brand's connection to music and subculture through storytelling.

Social Perception

Zaslie aims to be seen as a brand that empowers individuals to express their unique identity and passions through fashion, connecting them to alternative subcultures and offering a sense of belonging and rebellion against mainstream norms.

Copy Examples

• •More than just fashion, it's a statement of identity.
• •A tribute to the rebellion, passion, and energy that only the true spirit of rock can convey.
• •Fashion that allows you to showcase your identity.
• •Embracing a spirit that challenges mainstream norms.
• •Zaslie: It's not just what you wear, it's who you are.