Brand Tone

Professional, Experienced, Solution-Oriented, Supportive, Reliable, Trustworthy, Approachable, Client-Focused, Innovative

Brand Values

• •Customer Success & Partnership
• •Experience & Expertise
• •Innovation
• •Quality & Reliability
• •Personalized Service & Close Relationships
• •Sustainability
• •Accessibility

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that clearly defines the brand's personality traits (e.g., "Expert but Accessible," "Innovative but Practical"), lists "do's and don'ts" for language, and provides examples of on-brand and off-brand sentences. This ensures everyone writing for the brand is aligned.
• •Prioritize "You" Over "We" (When Appropriate for Support): While showcasing expertise ("We offer..."), also focus on the customer's benefits and needs. Frame copy around how Blamatel helps *them* succeed (e.g., "Boost *your* efficiency," "Solutions for *your* store"). This reinforces the supportive and client-focused values.
• •Emphasize Solutions and Benefits, Not Just Features: Instead of only listing what a product or service *is*, explain what it *does* for the customer. For example, instead of "CashLogy automates cash handling," try "CashLogy automates cash handling, giving you more time to focus on your customers and reducing end-of-day stress."
• •Maintain Professionalism with Clarity: While aiming for an approachable tone, ensure all communication remains professional, clear, and error-free. This builds trust and credibility, reflecting the brand's expertise and reliability. Avoid overly casual slang or jargon that B2B clients might not appreciate.
• •Integrate Core Values Naturally: Weave brand values like innovation, partnership, and sustainability into storytelling and product descriptions rather than just listing them. For example, when talking about a new service, mention how it helps businesses innovate or operate more sustainably. This makes the values feel authentic and integrated.

Social Perception

Currently limited public perception, but potential for B2B trust with local shops (tiendas de proximidad). E-commerce perception depends on product quality and customer service.

Copy Examples

• •Headline: Future-Proof Your Retail Business with Blamatel. Body: In a rapidly evolving market, staying competitive is key. Blamatel offers over 20 years of expertise and innovative distribution solutions designed to boost your local store's profitability and efficiency. Let's build your success story, together. #RetailSolutions #BusinessGrowth #InnovationPartner
• •Headline: More Than Distribution, We Deliver Growth. Body: At Blamatel, we don't just move products; we empower your business. From automated cash systems to sustainable customer solutions like Recarga&Sigue, we provide the tools and personalized support you need to thrive. Discover the Blamatel difference. #LocalBusinessSupport #DistributionExperts #Profitability
• •Headline: Tired of Impersonal Suppliers? We Know Your Name (And Your Business Needs). Body: You're not just a number to us. Blamatel is built on close relationships and a genuine understanding of the challenges facing local retailers. Experience dedicated support and solutions tailored to make your business flourish. #ClientFocused #PersonalizedService #RetailSupport
• •Headline: Unlock New Revenue Streams with Blamatel's Smart Solutions. Body: From efficient money transfer services to cutting-edge e-commerce integration and mobile top-ups, Blamatel helps you diversify your offerings and enhance customer convenience. Let our expertise work for you. #InnovationInRetail #BusinessSolutions #SmartTech
• •Headline: Quality Products, Reliable Distribution, Sustainable Future. Body: Partner with Blamatel for access to a wide range of quality products and services, backed by a commitment to reliable distribution and sustainable practices. We help you meet today's demands while building a better tomorrow for your business and community. #SustainableBusiness #QualityDistribution #RetailPartnership