Brand Tone

Artisanal & Trustworthy

Brand Values

• •Natural Ingredients
• •Skin-Friendliness/Gentleness
• •Simplicity
• •Handmade Quality
• •Artisanal Craftsmanship

Best Practices

• •Develop an 'About Us' page that clearly articulates the brand's story, values, and commitment to natural ingredients and handmade quality.
• •Explicitly define what 'natural' means for the brand, specifying ingredients used and synthetics avoided.
• •Emphasize the care and craftsmanship involved in the handmade process to reinforce the artisanal value.
• •Address potential customer concerns about price points and scent longevity by highlighting the quality and benefits of natural ingredients.
• •Monitor social media for mentions of similar soap brands and proactively differentiate the brand through unique messaging and visual identity.

Social Perception

A trusted and artisanal brand providing high-quality, natural soaps that are gentle on the skin and crafted with care.

Copy Examples

• •We believe in the power of simple, pure ingredients.
• •Each bar is carefully handcrafted with natural ingredients to nourish your skin.
• •Experience the gentle cleansing of our handmade soaps, crafted with love and care.
• •Discover the difference of natural ingredients for a healthier, happier you.
• •From our hands to your home, experience the art of natural soapmaking.