Brand Tone

Aspirational yet accessible, friendly, passionate, customer-centric, confident (regarding product quality), encouraging, and inclusive. More playful and personal on platforms like TikTok.

Brand Values

• •Quality
• •Affordability
• •Customer Centricity
• •Passion
• •Innovation

Best Practices

• •Always Lead with Passion and Quality: Every piece of copy, whether a product description or a social media post, should reflect a genuine passion for fragrance and a strong belief in the product's quality.
• •Maintain an Accessible Tone: Avoid overly technical jargon. Explain scents and perfume concepts in a way that is easy to understand and relatable, as seen in their blog. Use "you" and "your" to speak directly to the customer.
• •Celebrate Your Community: Regularly feature user-generated content, testimonials, and comments. Make your customers the heroes of your brand story, which builds loyalty and social proof.
• •Emphasize Value, Not Just Price: Instead of just saying "cheap" or "discount," use phrases like "affordable luxury," "honest pricing," or "premium without the price tag" to frame the brand's value proposition positively.
• •Be Consistent Across Platforms, But Adapt the Format: While the core message of quality and affordability should be the same, tailor the delivery to the platform. Use elegant visuals for Instagram, direct promotions for Facebook, and fun, trend-driven content for TikTok.

Social Perception

Perceived as a trustworthy local brand that delivers on its promises, a smart alternative to expensive international perfume brands offering comparable quality at a fraction of the cost. Its interactive social media presence fosters a strong sense of community and a loyal following. The brand is also seen as an accessible and engaged member of the local market.

Copy Examples

• •Crafted for the bold, the dreamers, the ones who write their own story. Introducing 'Ember' — a spark of citrus, a heart of spice, and a finish of warm woods. It’s not just a scent, it’s your new signature. Discover the fire within. #8TO8Perfume #ScentOfSuccess #AffordableLuxury
• •Why choose just one? This week, find your perfect scent for every mood. Buy any two of our best-selling fragrances and get a complimentary discovery set to explore even more. Your journey into the world of fine fragrance starts here. #8TO8MY #PerfumeLovers #ScentYourStory
• •From our passion to your pulse points. ✨ This is how your favorite scent is made with love. #8TO8Perfume #PerfumeMaking #Handcrafted #MYBrand
• •Headline: "Luxury Scents, Honest Prices." Sub-headline: "Experience high-quality fragrances inspired by world-class perfumery, made for the Malaysian spirit. Long-lasting, captivating, and accessible. [Shop Now]"
• •Your words fuel our passion! ❤️ We love hearing how our scents become a part of your daily life. Thank you for trusting us to be your signature. #8TO8Family #CustomerLove #TrustedSeller