Brand Tone

Trendy and Youthful, Direct and Sales-Oriented, Visually Appealing, Approachable and Fun

Brand Values

• •Style and Personalization
• •Protection
• •Accessibility/Affordability
• •Customer Convenience
• •Trend-Consciousness

Best Practices

• •Stay Current with Trends: Incorporate relevant slang (authentically), trending audio concepts (if applicable to written formats, like referencing a popular TikTok sound's theme), and popular hashtags to maintain a youthful and connected voice.
• •Use Emojis to Add Personality: Sprinkle in emojis that align with a fun, trendy, and approachable tone. ✨😍🤳💥💅
• •Keep it Concise and Scannable: Younger audiences often prefer shorter, punchier copy, especially on social media. Use clear headlines and bullet points where appropriate.
• •Direct Calls to Action: Be clear about what you want the audience to do (e.g., "Shop Now," "Tap to Explore," "Link in Bio").
• •Show, Don't Just Tell (Visually and Textually): While this is a visual brand, copywriting can evoke imagery. Use descriptive words that appeal to style and aesthetics (e.g., "vibrant," "sleek," "sparkly," "chic") and align with the visual presentation of products.

Social Perception

Emerging Online Retailer, Legitimate Business, Engaged with Younger Audiences, Limited Public Feedback

Copy Examples

• •✨ Your Phone's New Bestie is Here! ✨ Don't let your phone go naked! Our new collection just dropped – from super cute glitter cases to mega-tough protectors. Level up your style AND keep your tech safe. Tap to shop the crush! #CoverCrush #PhoneCaseGoals
• •OBSESSED is an understatement. 😍 Seriously, you NEED these cases in your life. Swipe to see the styles everyone's talking about. P.S. Free shipping when you snag yours today! 😉 #NewPhoneWhoDis #MustHaveAccessories
• •TikTok Made Me Buy It (and you will too!) 🤳 Join the @covercrushau fam! We’re dropping fresh designs and sweet deals you won’t wanna miss. Get 10% off your first order – link in bio! #PhoneFashion #ViralVibes
• •Don't Just Protect It, CRUSH It! 💥 Why choose between tough and trendy? With Covercrush, get both. Stylish designs that actually guard your phone from those *oops* moments. Shop smart, look cuter. #StyleAndProtection #CoverItUp
• •Weekend Mood: New Phone Case! 💅 Treat yourself (and your phone!). Discover a world of color, sparkle, and ultimate protection. What's your Covercrush? Find it now on covercrush.com.au! #PhoneGlowUp #AccessoryAddict