Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authoritative, Creative & Experimental, Nostalgic & Vintage-Inspired, Community-Focused & Supportive, Approachable & Friendly

Brand Values

• •Preservation of Analogue Photography
• •Artistic Expression & Creativity
• •Quality & Authenticity
• •Knowledge Sharing & Education
• •Community Building
• •Customer Support & Satisfaction

Best Practices

• •Educate and Empower: Regularly share tips, tutorials, and explanations (like their blog posts and YouTube videos) in your copy.
• •Use enthusiastic and passionate language to convey your love for analogue photography.
• •Incorporate nostalgic and vintage-inspired themes in your copy.
• •Highlight the unique and experimental aspects of your products.
• •Focus on building a community and supporting fellow photography enthusiasts.

Social Perception

8storeytree is perceived as a specialist haven for analogue photography enthusiasts in Singapore and potentially internationally. They are seen as a reliable source for a wide variety of film cameras, unique films, and accessories, with a strong emphasis on experimental and vintage photography. The brand is considered knowledgeable, helpful, and passionate about its niche. They have built a reputation for good customer service and fair pricing. The connection to 'Thirtysix' as a physical retail presence is also part of their history and perception.

Copy Examples

• •"Dive into the world of analogue photography with our curated selection of vintage cameras and experimental films!"
• •"Unlock your creative potential with our expert guidance and top-quality analogue gear."
• •"Join our community of passionate photographers and rediscover the magic of film."
• •"Explore our range of Lomography cameras and films for unique and artistic results."
• •"Let's make some analogue magic together!"