Brand Tone

Caring and Empathetic, Passionate, Friendly and Approachable, Reassuring and Trustworthy

Brand Values

• •Pet Well-being and Safety
• •Freshness and Cleanliness
• •Quality
• •Innovation
• •Love for Animals
• •Transparency/Education

Best Practices

• •Use words like 'gentle,' 'safe,' 'caring,' 'comfort,' and 'happy'.
• •Embrace a Friendly and Approachable Voice: Use conversational language, pet-related puns (judiciously, e.g., 'pawsitively'), and address the audience as fellow pet lovers.
• •Address potential concerns proactively, as seen in their blog explaining why human perfumes aren't suitable for dogs.
• •Use emotive language that resonates with pet owners.
• •This builds trust and a recognizable brand personality.

Social Perception

To be seen as a solution for pet owners who value both pleasant scents and the health of their pets, knowledgeable and supportive brand in the broader pet care space.

Copy Examples

• •Our signature scents are lovingly made with non-toxic, hypoallergenic, and all-natural ingredients, ensuring every spritz is a moment of pure, safe delight for your cherished companion.
• •But sometimes, after a playful romp in the park or just the adventures of daily life, they might need a little freshening up.
• •Discover FurrFresh: premium, pet-safe perfumes designed by a fragrance lover for animal lovers.
• •We're all ears (and paws)!
• •keeping those tails wagging!