Brand Tone

Potentially edgy, unique, and slightly mysterious, playing on the contrast between 'Thorn' and 'Fable.'

Brand Values

• •Individuality
• •Rebellion
• •Storytelling
• •Uniqueness
• •Quality

Best Practices

• •Develop a unique brand voice that differentiates Thorn from other brands, especially those related to gardening or workwear.
• •Focus on creating compelling storytelling around the brand's name (Thorn) and themes (Fable) to build brand recognition.
• •Actively solicit and showcase customer reviews and testimonials to establish credibility and address the current lack of online reviews.
• •Create high-quality visual content (photos and videos) that aligns with the brand's aesthetic and values, and use it consistently across all platforms.
• •Engage with relevant online communities (e.g., fashion, alternative culture) to increase brand visibility and attract the target audience.

Social Perception

Currently unclear due to low brand visibility and association with unrelated products. The brand needs to actively shape its social perception.

Copy Examples

• •"Embrace the beauty within the thorns. Thorn: Where strength meets story."
• •"Unleash your inner rebel. Thorn & Fable: Clothing that dares to be different."
• •"Beyond the garden, beyond the ordinary. Discover the world of Thorn."
• •"Crafted for the unconventional. Thorn: Wear your story."
• •"Defy expectations. Thorn & Fable: Style with substance."