Brand Tone

Aspirational, feminine, and empowering, with romantic and evocative language. It conveys intimacy, authenticity, sophistication, consciousness, and confident style.

Brand Values

• •Sustainability and Longevity
• •Female Empowerment
• •Craftsmanship and Quality
• •Authenticity and Passion

Best Practices

• •Embrace "Zest" and "Empowerment" Vocabulary: Consistently use keywords like zest, empower, femininity, forever, timeless, muse, and handmade. This reinforces the brand's core identity in every communication.
• •Tell the Founder's Story: Regularly weave Pippy's founding story and the brand's mission into product descriptions, social media captions, and "About Us" content. This builds authenticity and a personal connection.
• •Highlight the "By Women, For Women" Angle: Emphasize that the garments are handmade in-house by a female team. This is a powerful value proposition that resonates with the target audience and reinforces the message of empowerment.
• •Focus on Longevity, Not Trends: Frame products as "investments" and "forever staples" rather than seasonal trends. Provide styling tips that showcase versatility and timelessness, aligning with the brand's value of sustainability.
• •Maintain a Warm and Aspirational Tone: Whether writing a product description or replying to a comment, the tone should always be encouraging, warm, and slightly aspirational. Address the customer as a "muse" to foster a sense of community and exclusivity.

Social Perception

Perceived as a high-quality, aspirational, and authentic small business. High demand for popular items, enhanced credibility from a Vogue feature, and a strong sense of community fostered by relatable and transparent social media content.

Copy Examples

• •Golden hour, but make it last forever. Our Citrine Top, handmade with intention in our Kent studio, is designed for moments you’ll want to remember. Crafted for the girls who crave a little more zest in life. #8LemonPips #HandmadeFashion #ForeverStaples #FeminineStyle
• •Meet the Lemon Drop Dress—your new definition of effortless elegance. With its stylish, feminine silhouette and romantic details, this piece is designed to empower. Each dress is handmade with love by our all-female team in England, ensuring a garment that not only looks beautiful but is made to be a cherished part of your wardrobe for years to come.
• •Style That Empowers. Handmade in England. From morning coffee to evening cocktails, the Lemonade Corset Trousers are your trusted staple. Designed for longevity and confidence, these aren't just clothes; they're an investment in yourself. Discover your perfect fit and find out why our muses call them a forever piece. Free UK shipping on orders over £100.
• •A little zest for your wardrobe is back in stock…
• •From our small studio in Kent... to your forever wardrobe. ✨ #SmallBusiness #HandmadeByWomen #FashionDesigner #MadeInUK