Brand Tone

Aspirational yet Accessible, Enthusiastic and Confident, Informative and Direct, Community-Oriented (on social media)

Brand Values

• •Quality
• •Affordability/Value for Money
• •Accessibility
• •Inspiration & Craftsmanship
• •Customer Satisfaction
• •Transparency (regarding inspiration)

Best Practices

• •Emphasize "Inspired By" Clearly but Confidently: Continue to be transparent that the fragrances are inspired by well-known scents, but frame it as a smart, quality alternative rather than a cheap imitation. Use confident language about the quality of your own product.
• •Balance Aspiration with Accessibility: Use evocative language that speaks to desire and luxury, but always bring it back to the value and affordability proposition. Avoid language that could be perceived as overly exclusive or unachievable.
• •Highlight Quality Markers: Consistently mention the "imported essences," "high concentration," and "longevity" in product descriptions and promotional copy to reinforce the quality value.
• •Engage with Enthusiasm and Positivity: Maintain an upbeat, enthusiastic, and friendly tone, especially on social media. Respond to comments and messages in a way that reflects this positive brand personality.
• •Create a Persona Glossary/Guideline: Internally define key phrases, words to use, and words to avoid to help anyone creating content stay aligned with the established tone. For example, "affordable luxury," "inspired elegance," "crafted with care" versus "cheap alternative," "copy," "fake." Ensure this tone is consistent across the website, product descriptions, social media, and customer service interactions.

Social Perception

Positive, Value-Driven, Emerging Brand, Queries on Authenticity/Originality. The primary perception is that of high-quality "dupes" or inspired fragrances.

Copy Examples

• •✨ Unlock the essence of [Popular Luxury Scent Name] without the luxury price tag! Our New Arrival, [BL Fragrance Name], captures the iconic notes you adore with our signature high-quality, long-lasting formula. Indulge your senses. Why wait? #BLFragrance #InspiredByLuxury #AffordableElegance #NewScent #MustHave
• •*(Video shows someone confidently spraying the perfume, then cuts to text overlays)* Text Overlay 1: "Want to smell like a million bucks?" Text Overlay 2: "But your wallet says 'maybe next year'?" Text Overlay 3: "BL Fragrance: Luxury-inspired scents. Smart prices." Caption: "Smell amazing, save amazing. 😉 Link in bio for your new favorite scent! #BLFragrance #PerfumeDupe #SmartLuxury #FragranceAddict #TikTokMadeMeBuyIt"
• •Experience [BL Fragrance Name], our tribute to timeless elegance. Crafted with the finest imported essences and a remarkable 35% concentration, this fragrance offers a sophisticated and enduring scent journey that rivals the originals. Discover affordable luxury.
• •Your Signature Scent Awaits (at a price you'll love!) 💖 Body Snippet: At BL Fragrance, we believe everyone deserves to experience the joy of exquisite perfumery. Explore our collection of high-quality inspired fragrances and find your perfect match without breaking the bank. This week, enjoy [Offer] on all [Category] perfumes!
• •*(Image: Two BL Fragrance bottles)* Which inspired vibe are you feeling today? Poll: Option 1: "Bold & Spicy 🔥 ([BL Fragrance Name 1])" Option 2: "Fresh & Floral 🌸 ([BL Fragrance Name 2])" Caption: Tap your choice! All our scents are crafted for lasting impressions. #BLFragrance #ScentOfTheDay #ChooseYourVibe #PerfumeLover