Brand Tone

Enthusiastic, Nostalgic, Direct & Value-Oriented

Brand Values

• •Nostalgia/Heritage
• •Quality (relative to price)
• •Accessibility/Affordability
• •Exclusivity/Rarity (for retro items)
• •Customer Connection

Best Practices

• •Emphasize the historical significance and iconic nature of the jerseys.
• •Highlight the balance between quality and affordability.
• •Use evocative language to trigger nostalgia and passion for football.
• •Clearly differentiate the brand from potential look-alikes or replica sellers, emphasizing quality and authenticity.
• •Incorporate customer testimonials to build trust and social proof.

Social Perception

A brand that offers good value for money, providing nostalgic and high-quality recreations of classic football jerseys. It has the potential to be confused with similar-sounding websites or brands and should therefore strongly focus on its authentic recreation claim.

Copy Examples

• •Relive the glory days with our exclusive collection of retro football jerseys!
• •High-quality retro jerseys at unbeatable prices. Get yours today!
• •Free Shipping on orders over $50! Bring home a piece of football history.
• •Our jerseys are crafted to honor the legends and memorable moments of the beautiful game.
• •Don't just buy a jersey, own a piece of football history. Embrace the nostalgia and timeless spirit.