Brand Tone

Spiritual & Evocative, Personal & Authentic, Descriptive & Quality-Focused

Brand Values

• •Self-Expression & Emotion
• •Quality & Ethical Considerations
• •Connection (Soulful)

Best Practices

• •Balance the Mystique with Clarity: Ensure product descriptions clearly convey practical details like materials, dimensions, and care instructions.
• •Address customers with the same level of care and individuality expressed in 'The Value of U'.
• •Maintain a consistent tone across all platforms, blending the spiritual/evocative language with clear, informative product details.
• •Actively encourage and respond to customer reviews to build trust and address any concerns.
• •Showcase user-generated content featuring customers engaging with the art or apparel to build a sense of community.

Social Perception

A brand that promotes self-expression and inner peace through art and apparel, emphasizing quality, ethical sourcing, and a soulful connection with its customers.

Copy Examples

• •WELCOME to my SOUL
• •Awaken.
• •ButterflyEyes
• •Contentment
• •The Lion Within