Brand Tone

Helpful, Customer-Centric, Trustworthy, Transparent, Value-Oriented, Knowledgeable, Experienced, Friendly, Approachable, Proudly Australian and Local.

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Quality Craftsmanship
• •Honesty and Integrity
• •Personalized Service
• •Supporting Local

Best Practices

• •Showcase family-owned and direct pricing with sincerity.
• •Share product knowledge openly and transparently.
• •Highlight the benefits of "Australian Made" and "Factory Direct".
• •Use a friendly, welcoming, and approachable voice.
• •Ensure claims are verifiable and reflect genuine customer sentiment.

Social Perception

Factory Direct Mattress is perceived as a reliable, honest, and customer-focused local business, offering quality Australian-made products at fair prices with exceptional customer service.

Copy Examples

• •"At Mattress Factory Direct, we're committed to providing you with the perfect Australian-made mattress at unbeatable prices. As a family-owned business, we cut out the middleman to pass the savings directly to you."
• •"Need a mattress for a caravan or have special size requirements? No problem! We specialize in catering to your unique needs with our custom-made mattresses."
• •"Experience the Mattress Factory Direct difference! Our friendly team is here to provide expert advice and help you find the ideal mattress for a comfortable and restful sleep."
• •"We stand behind the quality of our Australian-made mattresses with warranties up to 20 years and a 150-Night Sleep Trial. Your satisfaction is our top priority!"
• •"Don't just take our word for it – our customers rave about our excellent service, product knowledge, and unbeatable prices. Discover why we're the trusted choice for mattresses in Dandenong South and Carrum Downs."