Brand Tone

caring, professional, and innovative

Brand Values

• •Health
• •Love
• •Life
• •Global
• •Integrity & Innovation
• •Nurture
• •Teamwork
• •Excellent Service
• •Leadership
• •Love
• •Consumer-centric approach
• •Quality
• •Innovation
• •Accessibility
• •Adaptability
• •Promoting well-being awareness
• •Social Responsibility
• •Sustainability

Best Practices

• •Always Lead with "Health, Love, Life": Ensure that the core message of promoting overall well-being is subtly or directly woven into all communications. This reinforces the fundamental brand promise.
• •Highlight Innovation with Purpose: When mentioning technology (e.g., AI Bio-Scan, 8-D Twin Rollers), explain how it directly benefits the user's health, comfort, or experience, rather than just listing features.
• •Maintain a Caring and Empathetic Voice: Address customer needs and concerns with understanding. Use language that shows you prioritize their well-being and satisfaction.
• •Be Professional and Authoritative (But Approachable): Share expertise and product benefits confidently, using clear and informative language. Avoid overly technical jargon unless explained. The aim is to educate and empower, not intimidate.
• •Ensure Consistency Across All Channels: Whether it's a social media post, website copy, or customer service interaction, the tone should remain recognizably GINTELL – caring, professional, and focused on innovative wellness solutions.

Social Perception

leading and established brand in the healthcare and wellness product market, particularly for massage chairs in Malaysia and Southeast Asia. Customers associate the brand with innovation and advanced technology

Copy Examples

• •Invest in your daily well-being. GINTELL's innovative massage technology brings therapeutic relief and rejuvenation right into your home. Discover the difference quality and care can make.
• •More than just a massage chair, it's your personal wellness partner. Engineered with cutting-edge AI, GINTELL adapts to your unique needs, promoting a healthier, more vibrant you. #HealthLoveLife
• •Experience the future of relaxation. Our expertly designed wellness solutions are backed by research and a commitment to your comfort and health. Trust GINTELL to nurture your body and mind.
• •At GINTELL, we believe everyone deserves to feel their best. That's why we're dedicated to creating accessible, high-quality healthcare products that empower you to live a life full of health, love, and vitality.
• •Soothe your body, calm your mind. GINTELL's advanced massage chairs offer a sanctuary of peace in your busy life. Feel the stress melt away with technology designed for your ultimate comfort and well-being.