Brand Tone

Friendly, Welcoming, Enthusiastic, Trendy, Community-Oriented, and Playful.

Brand Values

• •Customer Experience
• •Fashion and Style (Italian)
• •Quality/Desirability
• •Community Engagement
• •Joy and Enthusiasm

Best Practices

• •Maintain a friendly and welcoming tone in all communications.
• •Show genuine enthusiasm for Italian fashion and the products offered.
• •Use trendy and fashion-forward language.
• •Encourage community engagement through questions, polls, and user-generated content.
• •Incorporate playful and fun elements, especially on platforms like TikTok.

Social Perception

Perceived as a local go-to spot for trendy Italian fashion and jewelry in Bamberg, offering a personal and enjoyable shopping experience with a loyal and interactive customer base.

Copy Examples

• •"Du bist unser Gast! Enjoy a Prosecco while you shop the latest Italian styles."
• •"New arrivals just in! ✨ These Lieblingsteile from Italy are waiting for you. Tag a friend who needs these!"
• •"It's our anniversary! 🎉 Join us in-store for a celebration and special discounts. Thank you for being part of our community!"
• •"Q&A time! 🤔 What are your favorite Italian fashion trends this season? Let us know in the comments!"
• •"Show us your style! 📸 Tag us in your photos wearing our 'Lieblingsteile' for a chance to be featured! #ItalianFlair #FashionNewsBamberg"