Brand Tone

Elegant & Sophisticated, Inspiring & Empowering, Personalized & Welcoming, Passionate & Curated

Brand Values

• •Style & Elegance
• •Customer Experience
• •Confidence & Empowerment
• •Exclusivity & Trendiness
• •Consciousness (aspirational)

Best Practices

• •Focus on 'Her': Address the target customer directly using 'you' and 'your.' Emphasize benefits that resonate with her desire for style, confidence, and a pleasant shopping experience, as highlighted in the store's mission.
• •Tell a Story: Infuse copy with the brand's origin (passion, sisterhood) and its mission (empowerment, curated style), making the connection more personal and less transactional.
• •Highlight Uniqueness and Quality: Continuously reinforce what makes Loja Serenité special – the curated, exclusive pieces, international trends, and the dedication to an elevated customer experience and (aspirational) ethical considerations.
• •Use Elegant and Inspiring Language: Employ sophisticated vocabulary and phrases that evoke feelings of confidence, empowerment, and discovery.
• •Incorporate relevant hashtags: Use hashtags like #LojaSerenite, #FashionEmpowerment, and #StyleAndSophistication to increase visibility and align with brand messaging.

Social Perception

The brand aims to be perceived as an elegant, sophisticated, inspiring, and welcoming destination for women's fashion. It seeks to empower customers, offer exclusive and trendy items, and provide a personalized and enjoyable shopping experience, with an aspirational commitment to ethical practices.

Copy Examples

• •Feel beautiful, feel serene.
• •We bring you hand-selected pieces from global trends, ensuring every item you find is a unique treasure meant to make you shine.
• •Discover a world of style and sophistication at Loja Serenité, where every piece is curated with passion and designed to inspire your confidence.
• •Elevate your wardrobe with our exclusive collection of refined fashion, bringing international trends directly to you.
• •#LojaSerenite #FashionEmpowerment #StyleAndSophistication