Brand Tone

Empathetic & Understanding, Empowering & Supportive, Elegant & Quality-Focused, Caring & Welcoming

Brand Values

• •Comfort
• •Elegance & Style
• •Quality & Innovation
• •Empowerment of Women/Mothers
• •Made by Women, for Women

Best Practices

• •Relate back to the brand's founding question of solving her clothing challenges.
• •Highlight Benefits, Not Just Features: Instead of just saying 'technological fabric,' explain how it benefits her – 'our innovative, breathable fabric keeps you cool and comfortable all day long.' Connect features to the values of comfort and quality.
• •Use the hashtags #WinshapeMaternidade #ConfortoQueAbraça #EleganciaQueEmpodera
• •Use empathetic language to connect with pregnant women.
• •Emphasize that the brand was 'Made by Women, for Women'

Social Perception

Neutral-to-emerging; technically secure but lacks a track record on major review platforms like Reclame Aqui. Aim for a perception of a brand that truly understands and caters to the needs of pregnant women, offering comfort, elegance, and quality.

Copy Examples

• •Created by women, for women
• •Why is it so difficult to find truly comfortable, beautiful, and safe clothes for pregnant women?
• •Because you deserve to feel incredible, every step of the way.
• •Crafted from innovative, breathable fabrics and designed with an eye for sophisticated style, it’s more than a dress – it’s a celebration of you.
• •Explore our new arrivals, designed to cherish your journey with comfort and empowering style.