Brand Tone

Helpful, Customer-Oriented, Promotional, Value-Driven, Trustworthy, Secure, Engaging, Aspirational, Informative.

Brand Values

• •Customer Satisfaction
• •Trust and Security
• •Quality
• •Variety/Comprehensiveness
• •Accessibility/Support
• •Value
• •Empowerment
• •Connecting with people's lives and aspirations

Best Practices

• •Prioritize the Customer: Always frame copy from the customer's perspective, highlighting benefits, addressing potential concerns, and using language that shows you understand their needs (e.g., "Sua confiança é nossa maior recompensa" - Your trust is our greatest reward).
• •Ensure information about policies, delivery, and support is transparent.
• •Emphasize Trust and Reliability: Consistently weave in messages about product quality, secure transactions, guaranteed delivery, and customer support to build and maintain confidence.
• •Be Positive and Solution-Oriented: Focus on how products and the shopping experience can improve the customer's life or solve a problem (e.g., "transformar suas compras em uma experiência extraordinária" - transform your purchases into an extraordinary experience).
• •Ensure a consistent brand voice across all touchpoints.

Social Perception

A reliable and trustworthy online store that cares about customer satisfaction, offers a wide variety of quality products, and provides excellent support. The brand also aspires to connect with customers' lives and provide value beyond just products.

Copy Examples

• •Guaranteed Delivery across Brazil
• •Secure Payment (accepting cards, Pix, and Boleto)
• •Online Discount (5% off with Pix)
• •24/7 Help Center support
• •Nosso compromisso é com a sua satisfação e segurança (Our commitment is to your satisfaction and security)