Brand Tone

Professional, Solution-Oriented, Reliable & Experienced, Direct & Informative

Brand Values

• •Expertise & Experience
• •Quality & Modernity
• •Customer Focus & Solutions
• •Comprehensive Offerings
• •Support

Best Practices

• •Develop a Brand Style Guide: Document your brand's tone of voice (e.g., professional, expert, supportive), preferred terminology (e.g., "clients" vs. "customers," specific technical terms), and grammar/style preferences. Share this with anyone creating content.
• •Focus on Customer Solutions: Always frame product features in terms of customer benefits. Instead of just saying "Our POS has X feature," explain "Our POS system's X feature helps you reduce errors and save time by..." This naturally aligns with a solution-oriented tone.
• •Maintain Professionalism and Clarity: For a B2B brand like JS Sistema, avoid overly casual slang, jargon the customer won't understand, or hype. Ensure all communications are clear, concise, and error-free.
• •Be Consistent Across All Channels: Whether it's website copy, email newsletters, product descriptions, or potential future social media, the tone should feel consistent. This builds brand recognition and trust.
• •Train Your Team: Ensure that sales, support, and marketing teams understand and can articulate the brand's values and tone in their communications. Customer-facing roles are crucial for reinforcing brand perception.

Social Perception

A reliable, experienced provider of POS and automation solutions.

Copy Examples

• •Headline for Website/Ad: Modernize Your Business with JS Sistema: 10+ Years of Expertise in POS & Commercial Automation.
• •Product Description Snippet (for a POS system): Streamline your sales and management with our intuitive POS system. Designed for efficiency and reliability, JS Sistema empowers your business to grow.
• •Email Subject Line to a Prospect: Is Your Current POS System Keeping Up? Discover JS Sistema's Solutions.
• •Social Media Post (if a low-key, informative presence is desired): Choosing the right barcode scanner can significantly speed up your checkout process. JS Sistema offers a curated selection of top brands for optimal performance. #POSsolutions #BusinessEfficiency #JSistema
• •About Us Snippet (Short Version): JS Sistema: Your trusted partner in commercial automation. We deliver robust POS solutions and equipment to optimize businesses of all sizes across Brazil. Get expert advice and reliable technology.