Brand Tone

Spiritual & Esoteric, Natural & Artisanal, Poetic & Evocative, Personal & Passionate, Gentle & Nurturing

Brand Values

• •Nature & Natural Ingredients: Prioritizing plants and natural elements in their products.
• •Artisanal Craftsmanship & Local Sourcing: Valuing handmade quality and products from the Basque Country.
• •Spirituality & Well-being: Promoting products for rituals, purification, and connection to self and the elements.
• •Authenticity & Connection: Offering products that help people connect with nature and their inner selves.
• •Uniqueness: Handmade products inherently offer uniqueness.
• •Holistic Harmony: Linking products to broader spiritual concepts like the four elements and seasonal energies.

Best Practices

• •Embrace Sensory Language: Use words that evoke smell, touch, sight, and a sense of peace or spiritual connection (e.g., aromatic, gentle, luminous, sacred, vibrant).
• •Weave in Core Values: Regularly reference nature, artisanal quality, local sourcing (Basque Country), and the spiritual/well-being benefits of the products in a natural, unforced way.
• •Maintain a Gentle & Respectful Voice: Address the audience with warmth and understanding, acknowledging their journey towards well-being and spiritual exploration.
• •Connect to a Deeper Purpose: Frame products not just as items, but as tools or companions for rituals, self-care, and connection with nature and the elements.
• •Be Authentic & Story-Driven: Share the inspiration behind products, the sourcing of ingredients, or the traditional uses of plants to build a narrative that resonates with the brand's esoteric and natural identity.

Social Perception

Positive & Appreciative, Valued for Connection, Seen as Trustworthy & Knowledgeable, Associated with Well-being and Esotericism

Copy Examples

• •Invite serenity into your space. Our handcrafted White Sage & Lavender smudge stick, locally sourced from the heart of the Basque Country, gently purifies your home, clearing stagnant energies and weaving a tapestry of calm. Breathe deep, reconnect, and let nature’s alchemy restore your balance.
• •The New Moon whispers new beginnings. ✨ Embrace its potent energy with our 'Lunar Harmony' incense blend. Crafted with mugwort and sandalwood, it’s designed to amplify your intentions and illuminate your path. What are you manifesting this cycle? Share your dreams with us below. #NewMoonRitual #AlkimiSpirit #HandmadeMagic
• •Before the world awakens, in the quiet hum of dawn, lies an opportunity for sacred connection. A simple morning ritual, infused with intention and the gentle aroma of natural elements, can transform your day. Discover how to craft your own moment of Alkimi, turning ordinary mornings into extraordinary beginnings.
• •Embrace the Solstice. Discover our limited-edition collection, inspired by the sun's vibrant energy and the earth's abundance. Each piece, a tribute to nature's rhythm, handcrafted to bring warmth and light to your sacred spaces.
• •Meet Rosemary, the guardian of clarity. More than just an aromatic herb, Rosemary has been revered for centuries for its power to uplift the spirit and sharpen the mind. Our Rosemary-infused anointing oil is a tribute to this ancient wisdom, created to help you focus your intentions and invite mental peace. Discover its story on the blog.