Brand Tone

helpful, expert, empathetic, and encouraging

Brand Values

• •Customer-centricity/Support
• •Expertise & Education
• •Accessibility & Affordability
• •Trust & Reliability
• •Innovation
• •Compassion & Empathy

Best Practices

• •Prioritize Patient Education: Always aim to inform and empower the customer. Explain complex terms simply and highlight the benefits of products and therapy in relation to their well-being.
• •Emphasize Empathy and Understanding: Acknowledge the challenges and potential frustrations of living with sleep apnea and undergoing CPAP therapy. Use reassuring and supportive language.
• •Highlight Expertise and Guidance: Position the brand as a knowledgeable authority and a helpful guide. Refer to 'CPAP Guides' and the wealth of experience the company possesses.
• •Focus on Solutions and Positive Outcomes: Frame product descriptions and informational content around the positive impact on sleep quality, health, and overall life.
• •Maintain a Professional yet Approachable Voice: While dealing with medical equipment, avoid overly clinical or jargon-filled language. Strive for clarity, warmth, and a tone that builds trust and rapport.

Social Perception

Positive: Many customers perceive cpap.com as a reliable source for CPAP equipment with knowledgeable and helpful customer service. They are seen as a company that can provide necessary equipment quickly, especially when local suppliers have backlogs. The extensive product selection and educational resources are also appreciated. Negative: Some customers have reported issues with returns, restocking fees, shipping delays, and difficulty resolving problems with defective products. There are occasional complaints about customer service responsiveness, particularly automated responses or long wait times. Some users advise caution and thorough research before purchasing.

Copy Examples

• •Don't let sleep apnea control your life. Our expert CPAP Guides are here to help you find the perfect solution for restful nights and energized days. Breathe easier, live brighter.
• •Feeling overwhelmed by CPAP therapy? You're not alone. At cpap.com, we simplify your journey to better sleep with personalized support and a wide range of comfortable, effective options. Reclaim your sleep, reclaim your health.
• •Worried about finding the right CPAP mask? Our 30-Day Mask Fit Guarantee means you can try with confidence. Our team is dedicated to ensuring your comfort and success with CPAP therapy, every step of the way.
• •Tired of feeling tired? Sleep apnea might be the reason. Explore our educational resources and connect with a CPAP Guide today. It's time to understand your sleep and unlock a healthier you.
• •Join millions who've trusted cpap.com since 1999 for their sleep apnea needs. We're more than just a store; we're your partners in achieving the vibrant, restful sleep you deserve.