Brand Tone

Informative, Trustworthy, Caring, Respectful of Tradition, Approachable & Supportive

Brand Values

• •Natural Purity
• •Efficacy
• •Tradition & Heritage
• •Customer Well-being
• •Authenticity & Transparency
• •Made in India

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., informative, caring, authentic), key messaging points, preferred terminology (e.g., 'Ayurvedic wisdom' vs. 'old remedies'), and a 'do's and don'ts' list for communication.
• •Prioritize 'Natural' and 'Ayurvedic': Consistently weave in terms that reinforce the brand's core identity, such as '100% natural,' 'Ayurvedic formulation,' 'herbal ingredients,' 'traditional recipe,' ensuring these claims are accurate.
• •Educate, Don't Just Sell: Frame product benefits within the context of Ayurvedic principles and overall well-being. Explain *how* and *why* the natural ingredients work, fostering trust and positioning Vedobi as a knowledgeable source.
• •Emphasize Gentle Efficacy: Use language that suggests effectiveness combined with the gentleness of nature. Words like 'nourish,' 'restore,' 'balance,' 'soothe,' and 'support' can be powerful. Avoid overly aggressive or miraculous claims.
• •Maintain Authenticity in Testimonials and Interactions: When sharing testimonials or responding to comments, ensure the language remains consistent with the established brand tone. Be empathetic, helpful, and genuine in all communications.

Social Perception

Positive, Niche Appeal, Trust in Natural Ingredients, Expectations of Efficacy, Growing Awareness within the Indian online market for Ayurvedic products.

Copy Examples

• •Rediscover the ancient secret to luscious, healthy hair. Our Vedobi Kesh Art Hair Oil, crafted with 100% natural Ayurvedic herbs, nourishes your scalp from within, promoting strength and shine, just as nature intended.
• •Feeling rundown? Ayurveda offers timeless wisdom for bolstering your natural defenses. Explore our range of immunity-boosting formulations, designed to gently support your body's resilience. #VedobiWellness #AyurvedaForLife
• •At Vedobi, we believe true wellness comes from harmony with nature. That's why every product is a blend of ancient Ayurvedic knowledge and the purest botanical ingredients, crafted with care for your well-being.
• •Nourish your skin the natural way. For a limited time, experience the gentle touch of our Ayurvedic skincare range with a special 15% off. Embrace your natural glow with Vedobi.
• •So grateful to hear how our Vedobi Ortho Care Oil is bringing comfort and relief. [Customer Testimonial Snippet]. We're dedicated to providing authentic Ayurvedic solutions that make a real difference in your daily life.