Brand Tone

Knowledgeable, Traditional, Supportive, and Quality-Focused.

Brand Values

• •Quality & Excellence
• •Tradition & Heritage
• •Artistry & Creativity
• •Customer Support & Accessibility
• •Innovation (balanced with tradition)

Best Practices

• •Emphasize Heritage and Expertise: Regularly incorporate mentions of Ditta Fauci's long history, Italian roots (Deruta, Caltagirone), and deep knowledge of ceramics. Use phrases like "decades of experience," "traditional Italian craftsmanship."
• •Highlight Quality and Premium Brands: Consistently refer to the high quality of products and the renowned brands they distribute (e.g., Colorobbia, Pagnotta). Use terms like "finest materials," "excellence," "professional-grade."
• •Adopt a Supportive and Educational Voice: Frame content to be helpful and inspiring. Offer tips, guides (like their blog articles), and showcase how their products enable creativity for all skill levels.
• •Use Evocative Language Related to Art and Creation: Employ words that resonate with the passion of ceramics, such as "inspire," "create," "artistry," "vision," "masterpiece." Connect products to the artistic outcome.
• •Maintain a Balance of Tradition and Innovation: While celebrating heritage, also introduce new products and techniques as advancements that build upon a strong foundation, using phrases like "innovative solutions for the modern ceramist," "new catalog...radici solide e sguardo innovativo."

Social Perception

Positive for Product Quality & Range, Trusted Supplier, Resource for Ceramic Artists, Italian Craftsmanship

Copy Examples

• •Headline: Unleash Your Inner Artist. For over 60 years, Ditta Fauci has been the heart of Italian ceramic tradition, supplying the finest clays, glazes, and tools. Create with us.
• •Social Media Post: From Deruta's historic kilns to your studio. 🔥 Discover the Colorobbia glazes that bring Italian heritage to every piece. Quality that inspires. #DittaFauci #CeramicArt #MadeInItaly
• •Product Description (for a kiln): The Termomeccanica Pagnotta kiln: where tradition meets precision. Built on decades of Italian engineering, ensuring every firing perfects your art. Trust Ditta Fauci for tools that last a lifetime.
• •About Us Snippet: We are more than suppliers; we are partners in your creative journey. Ditta Fauci offers not just materials, but the expertise and support to help your ceramic visions take shape. Explore the art, we'll provide the rest.
• •Email Subject Line: Elevate Your Craft: New Arrivals & Timeless Quality from Ditta Fauci.