Brand Tone

Informative, Passionate, Conscious, Responsible, Practical, Performance-Oriented, Slightly Playful/Enthusiastic

Brand Values

• •Sustainability
• •Quality & Performance
• •Accessibility/Affordability
• •Versatility & Comfort
• •Customer-Centricity
• •Connection to Nature

Best Practices

• •Maintain a consistent tone across all copywriting, reflecting the brand's values and personality.
• •Emphasize the 'More Wool, Less Plastic' message in all communications.
• •Highlight the benefits of merino wool (comfort, durability, odor resistance, sustainability) in a clear and informative way.
• •Use customer testimonials and reviews to build trust and credibility.
• •Address any concerns about sizing or fit proactively, offering clear guidance and sizing charts.

Social Perception

Woolly Clothing Co. is perceived as a brand offering high-quality, comfortable, and versatile merino wool apparel at a good value, with a strong commitment to sustainability.

Copy Examples

• •More Wool, Less Plastic.™
• •Experience the comfort and performance of our RWS Certified merino wool apparel.
• •Woolly Clothing Co: Designed for everyday life and outdoor pursuits.
• •Join the Sheep Squad! Get styling tips and early access to products.
• •Discover the world's softest merino and say goodbye to plastic-based fabrics.