Brand Tone

Friendly, approachable, helpful, customer-centric, and reassuring.

Brand Values

• •Customer Satisfaction
• •Trust and Reliability
• •Transparency
• •Service-Oriented
• •Accessibility

Best Practices

• •If using a persona like "Anna," ensure her responses are consistently helpful and warm across all platforms.
• •Make information about shipping, returns, and terms easy to find and understand.
• •Maintain a consistent friendly and helpful tone across all customer service interactions.
• •Clearly highlight guarantees and promises, such as 'Satisfaction Guaranteed' and secure payment processing.
• •Ensure all customer service channels (email, WhatsApp, chat) are easily accessible and responsive.

Social Perception

A trustworthy e-commerce store focused on customer satisfaction, reliability, transparency and service-oriented. A brand that provides easy accessibility and builds customer relationships, which generates a friendly image in customer's minds.

Copy Examples

• •"Olá! Sou Anna da equipe Escolha Fiel, em que posso te ajudar?"
• •"Frete Grátis para todo o Brasil!"
• •"Trocas e Devoluções em até 7 dias."
• •"Satisfação Garantida ou seu Dinheiro de Volta!"
• •"Processamento de pagamento seguro com diversas formas de pagamento: cartão de crédito, boleto bancário, Pix, carteiras digitais."