Brand Tone

Expert and Knowledgeable, Passionate, Professional and Trustworthy, Approachable and Friendly, Detail-Oriented

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Expertise and Continuous Improvement
• •Passion for Music
• •Transparency

Best Practices

• •Always Lead with Expertise and Passion: Whether it's a technical description or a general announcement, ensure the copy reflects deep knowledge and genuine enthusiasm for musical instruments and lutherie.
• •Be Meticulous in Your Descriptions: Just as the work is detailed, the copy describing it should also be precise and informative. Highlight the specific actions taken and their benefits to the instrument and player.
• •Maintain a Professional yet Approachable Voice: Use clear, correct language befitting an expert, but keep the tone welcoming and open to questions. Avoid overly technical jargon where simpler terms suffice, or explain complex terms briefly.
• •Showcase, Don't Just Tell: Use before-and-after visuals and detailed case studies in your content. The copy should then complement these visuals, explaining the process and the value delivered. Let the results speak, supported by confident copy.
• •Prioritize Customer Voice and Build Community: Regularly share positive testimonials (with permission). When interacting online, respond thoughtfully and gratefully. Foster a sense of community around the love for well-maintained instruments. This reinforces trustworthiness and the value placed on customer satisfaction.

Social Perception

Highly Respected, Reliable and Skilled, Fair and Honest, Go-To Expert

Copy Examples

• •Headline (Website/Social Media): "Unlock Your Instrument's True Potential. Expert Luthier Services in Santiago. #BassMauroCalibraciones"
• •Instagram Post Caption (showing a complex repair): "From worn-out warrior to stage-ready beast! This [Instrument Model] received a full fret restoration, electronics overhaul, and our signature setup. Swipe to see the transformation and hear the difference meticulous care makes. Your passion deserves our expertise. #GuitarRepair #LuthierLife #BassMauro"
• •Facebook Ad: "Is your guitar or bass feeling off? Don't let poor setup hinder your playing. At Bass Mauro Calibraciones, we combine 20+ years of experience with a true passion for music to bring your instrument back to life. Book your service today! [Link to website]"
• •Service Description Snippet (for calibration): "Our comprehensive calibration service goes beyond the basics. We meticulously adjust truss rod, action, intonation, and pickup height, ensuring optimal playability, tone, and comfort. Feel the Bass Mauro difference."
• •Customer Testimonial Post: "We love hearing from happy musicians! Marco R. says, 'Incredible work! My bass has never sounded or felt better. 100% recommended!' Thanks, Marco! It's a privilege to work on your instruments. #ClientLove #BassGuitar #GuitarTech #SantiagoMusic"