Brand Tone

Educational, Passionate, Approachable, Playful (on Instagram), Professional (on Website)

Brand Values

• •Sustainability
• •Environmental Responsibility
• •Quality & Innovation
• •Education & Awareness
• •Positive Impact

Best Practices

• •Develop a Brand Voice Guide
• •Prioritize Purpose
• •Balance Education with Encouragement
• •Adapt for the Platform, Maintain the Core
• •Listen and Evolve

Social Perception

Eco-conscious and Ethical, A Positive Alternative, Trustworthy (for those aware of them), Niche but Growing, Community-Oriented (on Instagram)

Copy Examples

• •Make the Switch, Not the Waste. Discover Our Certified Compostable Packaging and Join the Movement for a Cleaner Planet.
• •Ready to break up with plastic? 😉 Our new line of sugarcane bagasse tableware isn't just gorgeous, it's 100% biodegradable! Perfect for your next guilt-free gathering. Small changes, big impact! #GoGreenWithBiogreen #SustainableLiving #EcoFriendlyChoices
• •Engineered for durability and designed for decomposition, our PLA-lined paper cups offer a superior, eco-conscious alternative for your beverage service. Certified commercially compostable, ensuring a reduced environmental footprint without compromising on quality.
• •Killing Green Times: How Your Morning Coffee Can Help Save the Planet (Yes, Really!)
• •Be Part of the Solution: Greener Packaging for a Brighter Future with Biogreen Packers.