Brand Tone

Aspirational, Confident, Versatile, Localized, and Accessible

Brand Values

• •Aspiration
• •Confidence
• •Versatility
• •Accessibility
• •Empowerment

Best Practices

• •Incorporate the tagline/ethos: Subtly weave in the sentiment of "PARA QUEM SABE ONDE QUER CHEGAR" or related concepts into various pieces of copy to reinforce brand identity.
• •Maintain the Portuguese language focus to cater to the Brazilian or Portuguese-speaking market.
• •Highlight the versatility of the product range, showcasing both men's and women's fashion, as well as items ranging from casual to more specific.
• •Emphasize customer service availability by promoting WhatsApp and email support with stated hours.
• •Reinforce the brand's commitment to empowerment and self-confidence, appealing to individuals who are goal-oriented and confident in their direction.

Social Perception

A brand that empowers individuals to pursue their goals with confidence and style, offering versatile fashion options with accessible customer support within the Brazilian market.

Copy Examples

• •RIVVO PARA QUEM SABE ONDE QUER CHEGAR (RIVVO FOR THOSE WHO KNOW WHERE THEY WANT TO GO)
• •Encontre o look perfeito para alcançar seus objetivos. (Find the perfect look to achieve your goals.)
• •Roupas que te impulsionam rumo ao sucesso. (Clothes that propel you towards success.)
• •Vista a sua ambição com RIVVO. (Wear your ambition with RIVVO.)
• •Seu estilo, sua jornada, sua RIVVO. (Your style, your journey, your RIVVO.)