Brand Tone

Empowering, reliable, and caring. Communicates innovation with a focus on user-friendliness and peace of mind.

Brand Values

• •Reliability & Trust
• •Care & Wellbeing
• •Innovation & Technology
• •Support & Connection
• •Accessibility & Simplicity

Best Practices

• •Maintain a consistent tone of empowerment and reliability.
• •Focus on the benefits of peace of mind and improved health outcomes.
• •Highlight the innovative technology and user-friendly design.
• •Emphasize the connection and support features for caregivers and doctors.
• •Use clear and simple language to ensure accessibility.

Social Perception

DoseTap is perceived as a reliable, innovative, and supportive solution for medication management, particularly valued for its user-friendliness and benefits to both patients and caregivers.

Copy Examples

• •Our smart reminders and remote monitoring ensure you and your loved ones stay on track with their health journey, effortlessly.
• •Easy to use, with helpful alerts and caregiver notifications – because caring for health should be simple.
• •Our patented smart pillbox technology provides reliable reminders and tracks adherence, offering reassurance for patients and their families.
• •Smart sensors provide updates and peace of mind for everyone.
• •Discover India's pioneering smart pillbox.