Brand Tone

Enthusiastic, Helpful, Community-Oriented, Approachable, Direct (especially on TikTok)

Brand Values

• •Accessibility and Affordability
• •Quality
• •Customer Support and Education
• •Community and Passion for Craft
• •Empowerment

Best Practices

• •Embrace Enthusiasm Genuinely: Let your passion for crafting shine through. Use positive and encouraging language. Avoid overly formal or sterile corporate speak.
• •Prioritize Helpfulness: Frame content around solving problems, teaching skills, and making crafting easier and more enjoyable for your audience. Think like a helpful mentor.
• •Foster Community: Use inclusive language ("we," "us," "crafty friends"). Encourage interaction, showcase customer work (with permission), and highlight collaborations. Make your audience feel part of something bigger.
• •Be Approachable and Relatable: Share the brand's story, including the "why" behind it. Don't be afraid to use a slightly more informal, conversational style where appropriate (especially on social media), while maintaining professionalism.
• •Stay True to Your Roots, Speak to Your Audience: While the brand is global, acknowledge its origins and connect with local communities (e.g., "Aussie tufters"). Tailor messages slightly for different platforms but keep the core values and enthusiasm consistent. Ensure information about quality, support, and accessibility is always clear.

Social Perception

Generally positive; perceived as a reliable source for quality tufting and craft supplies with good customer service, fast shipping, knowledge, and community support. Considered a key supplier, resourceful, and expert in the field. Must address isolated negative experiences by improving customer service expectations.

Copy Examples

• •✨ Get Ready to UNLEASH Your Creativity! ✨ Our NEW [Product Name] has just landed, and we're SO excited for you to get your hands on it! Designed for [Benefit 1] and perfect for [Benefit 2], this is a game-changer for your fiber art projects. Swipe to see it in action! Got questions? Drop them below – we love chatting all things crafty! #AllThingsEFFY #CraftSupplies #NewProduct #FiberArtCommunity #TuftingLove
• •Ready to dive into the wonderful world of rug tufting? 🙋‍♀️ Our [Online/Christchurch] Workshop is perfect for beginners and those looking to level up their skills! Join Effy and our friendly community to learn [Specific Skill 1] and [Specific Skill 2], and leave with your own handmade creation! Limited spots available – click the link to book your creative adventure! [Link] #RugTuftingWorkshop #LearnToTuft #CraftCommunity #AllThingsEFFY #HandmadeWithLove
• •Hey Fiber Friends! 👋 Ever wondered how to get those super clean lines in your tufted pieces? Effy's Top Tip: [Brief, actionable tip]. We believe everyone can create something amazing, and we're here to help you every step of the way! For more guides and tutorials, check out our Help Centre! [Link] Happy Crafting! The All Things EFFY Team
• •Your tufting journey starts here! The [Gun Model Name] is more than just a tool; it's your partner in creating stunning, handcrafted rugs and textile art. We've sourced this gun for its [Quality 1, e.g., reliability] and [Quality 2, e.g., ease of use], making it perfect for both budding artists and seasoned pros. Backed by our EFFY warranty and a community ready to cheer you on. What will YOU create? #TuftingGun #AllThingsEFFY #RugMaking #CraftTools #QualityCraftsmanship
• •🎉 SPOOKY GOOD DEALS! 🎉 Don't walk, RUN! 🏃‍♀️ Our [Sale Name] is ON NOW with up to 30% off your fave tufting supplies! Stock up on yarn, guns, fabric – everything you need for your next masterpiece! Tag a craft buddy who needs to see this! Shop link in bio! 👻 #TuftingSale #AllThingsEFFY #CraftDeals #LimitedTime #GetCrafty #AussieTufters #TuftingSupplies #[RelevantHashtag]